Daniel Finkelstein makes a profound point here, without either justifying it adequately or drawing the right conclusion. He says:
Politicians who offer sharp departures from current practice are often seen by voters as threatening, even if the very same voters could later be persuaded by a governing party that the very same policies were a good idea.
This is true, but probably not for the reason he gives.
Voters’ preference for the status quo probably owes less to anchoring than to,
say: the endowment effect; loss aversion; the mere
exposure effect; or pseudo-certainty.
Whatever the reason, Daniel is hinting at a deep truth –
that practical day-to-day politics consists in the manipulation of people’s
irrationality.
This means there’s a dichotomy between two questions – think
of them as the Platonic versus the Machiavellian.
One asks: how should we be governed? The other: how can we
win power?
The two questions are very different.
It might save some confusion if readers remember that I am
only interested in the Platonic question, whilst the dead trees and some
popular blogs seem interested only in the Machiavellian one.
Speaking about voter fear of aberrant politicians.... Living in America, every second day I hear people say they are 'fiscally conservative, socially liberal'. In other words, they're quasi-libertarian. But if you mention the word, they'll step back aghast. Shock! Horror! "I'm not extreme like that; I'm moderate!" If only some Americans were to start a 'Moderate' party with the slogan "fiscally conservative, socially liberal". I'm convinced it would do well.
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