Should we really encourage people to become more rational, as nudge theory says? Two things I've seen in my day job suggest perhaps not.
First, I suggest that investors who are strongly prone to the disposition effect might be better off investing in actively managed funds than in individual stocks. This is because investors tend to be quicker to sell poorly performing funds than poor stocks, and so investing in funds might be a backdoor way of investing in momentum.
Generally speaking, I think actively managed funds, because of their high fees, are sub-optimal. But if the alternative is stock-picking with a disposition effect, they might be an improvement.
Secondly, Annamaria Lusardi and colleagues show that financial education doesn't always improve decision-making. In their example, teaching people about the power of compound interest led some people who initially over-estimated its power to do so to an even greater extent. I suspect that point generalizes to some extent. Encouraging people to save for retirement, for example, causes some to save too much.
To see what's going on here, remember Lancaster and Lipsey's theory of the second best. They show that if there is a market imperfection welfare might be improved by introducing another imperfection. For example, if there is a monopoly, price controls might be welfare-enhancing.
So, here's my theory: what's true for welfare economics might also be true for rationality. Where there is irrationality (such as the disposition effect) introducing another irrationality (such as expensive funds) might actually improve investors' performance. By the same reasoning, trying to remove an irrationality - such as people's tendencies to under-estimate compound interest or save too little - can worsen the decisions of those who over-estimate compounding or save too much.
Of course, just as the second best isn't of widespread relevance in welfare economics, so it might not be in rationality: there are many things in the social sciences which are true but not very much so. Nevertheless, here are some other examples:
- If someone is prone to the hot hand fallacy ("red is on a roll"), they might be corrected by the gambler's fallacy: "black is due."
- Alcoholics sometimes try to stay sober by over-estimating the cost of a drink: "another one will kill me."
- Mental accounting can prevent us from spending to much, by putting some of our money off limits.
These are examples of how irrationality, when in the presence of other irrationalities, can help an individual. But there are also cases where encouraging individuals to be irrational might help others at the expense of themselves. For example, strengthening the norm "don't commit crime" might do more to reduce crime than permitting individuals to adopt an instrumentally rational cost-benefit assessment of doing so. Or encouraging "tax fairness" and tax morale might be preferable to imposing higher tax rates upon those who don't dodge their taxes.
There's also a hybrid example. Luke Johnson says: "virtually all giant business successes and technological breakthroughs depend on overconfidence." And he quotes Keynes:
If the animal spirits are dimmed and the spontaneous optimism falters, leaving us to depend on nothing but a mathematical expectation, enterprise will fade and die.
This suggests that it would be a good thing if we had more irrational overconfidence. And not just good for society. There's evidence that overconfidence is good for individuals too (though perhaps at the expense of others!) - which is the logic behind assertiveness training.
Now, I don't say this as a hippieish celebration of all forms of irrationality. My point is merely that small steps towards greater rationality are not always to be welcomed. Which, at least, justifies some scepticism about nudge theory.
I don't have the cite, but remember reading a game theory paper saying that irrational players do better in repested games because rational players are predictable and that can be exploited
Posted by: Luis Enrique | November 06, 2014 at 10:55 AM
I have heard famed game theorist Ken Binmore pour scorn on the idea that people should be more 'rational' - here is (free pdf.) the first chapter of his book on rational decisions, which imho is a tour de force
http://press.princeton.edu/chapters/s8902.pdf
Posted by: Luis Enrique | November 06, 2014 at 10:58 AM
Great post. Going off on a tangent here but what should we make socially prescribed/endorsed irrationality? (i.e. religion)
To take your example of crime. I might rationally think mugging someone is risk free and I won't get caught but my religious belief says I'll burn in hell so I don't do it. Isn't that irrationality socially optimal?
Perhaps not, when you consider that people will then take their marching orders from used car salesmen and quacks (i.e religious leaders) rather than scientists leading in the long run to socially non-optimal outcomes.
Posted by: Icarus Green | November 06, 2014 at 11:15 AM
"irrational players do better in repested games because rational players are predictable and that can be exploited"
In which case, isn't behaving predictably the irrational thing to do, and behaving unpredictably a rational course of action? I'd imagine that such behaviour could be observed in chess, tennis, boxing etc.
A rational actor should be more like an improviser rather than an actor working from a script, because it's the height of irrationality to continue acting out a role in ignorance of the world around you. The interesting question is whether "irrational" people find it easier to improvise than "rationalists".
I recently started doing some improv theatre and also consider myself to be a rational person, and the hardest thing to learn has been letting go of my desire to predict the flow of the scene ahead of time. If rationalists are people who like to make predictions and pattern-match from past experience, they might find it more difficult to respond to some unexpected pattern-breaking move, because they have already prematurely built some theory of what is going to happen next. Irrationalists may simply lack the belief that this is a worthwhile thing to do, and so be more able to respond spontaneously in an appropriate way.
Posted by: Rob | November 06, 2014 at 11:35 AM
I think I read somewhere (here?) about depressives being better or more rational investors. That might be an example of complete rationality not being an optimal strategy for life.
Posted by: Luke | November 06, 2014 at 11:46 AM
I think there is a question hanging here - are the nudges being offered advantageous for the nudger or the nudgee or are they in some pure sense 'rational'?
Cannot help feeling that Duncan Smith will have his own ambitions in mind when he suggests I become a self employed brain surgeon. On the other hand a truly rational nudge might for some people be 'keep on with the shoplifting'.
Posted by: rogerh | November 07, 2014 at 08:30 AM
Hum, my Straw Vulcan Rationality sensor is detecting something :)
http://measureofdoubt.com/2011/11/26/the-straw-vulcan-hollywoods-illogical-approach-to-logical-decisionmaking/
Posted by: PG | November 07, 2014 at 01:43 PM
I think you're being a little unfair, here:
Alcoholics sometimes try to stay sober by over-estimating the cost of a drink: "another one will kill me."
You're being more literal than the alcoholics who say this. They realize that 1 drink + never again is probably fine. But they believe that 1 drink will necessarily lead to many more in the future. (Usually, the very near future.) It's not about 1 drink, per se. It's about the change in personality and preferences that results.
Posted by: Terriblemisu | November 07, 2014 at 06:52 PM
Here's a wildly different take (in regard to macroeconomic outcomes, not necessarily micro outcomes): the "rationality" that appears in markets is independent of actual rationality ... and in fact independent of human decisions
http://informationtransfereconomics.blogspot.com/2014/08/rationality-and-entropic-forces.html
Posted by: Jason Smith | November 07, 2014 at 10:11 PM